Einen Daseinsgrund mit BOGNER (wieder)erwecken
Case study: Vom Personenkult zum Markenkult - (Wieder)erwecken des Daseinsgrundes (Purpose) der Premium-Sportbekleidungsmarke BOGNER
What we do is how we do it. Find out more about our human-first approach and how we collaborate with people and brands.
By the way, 9 out of 10 clients would recommend working with us!
CMO & CXO, Deutsche Bank
Tim Alexander
"Not only have you made marketing more human-centred,
but you have set out with us to give us a future as people, as employees and as a brand. You have created growth in us and for us."
Not convinced yet? 😉 You want to see results? Here are some examples of our collaborations with organisations to facilitate human-centred brand-, culture- and experience alignment.
Deutsche Bank
Shifting from self-centred to human-centred
Supporting Deutsche Bank on its customer-centric transformation journey and the development of their Human Centred Marketing department.
We're currently working with the DB on projects from human-centred brand positioning to creative collaboration to design-thinking projects for proposition development.
Alex Alder -
Customer Insights Director - Barclays
"I wanted to thank you, Lisa, for the way you have led and transformed our relationship over the last four years. It has been a tremendously positive experience for us."
Customer Insights Director
Barcleys
Alex Alder
Staying ahead through culture
Linz Tourism
Helping Linz Tourism to stay ahead of the game by evolving their organisation and culture for more human-centricity, creativity and efficiency.
Bitburger
Using Creative Collaboration sessions focused on real business challenges, we enabled the future leaders of the Bitburger Group brands to develop new creative capabilities that help them solve challenges in a more efficient and fun way.
Unleashing creative thinking
Bitburger
Using Creative Collaboration sessions focused on real business challenges, we enabled the future leaders of the Bitburger Group brands to develop new creative capabilities that help them solve challenges in a more efficient and fun way.
Unleashing creative thinking
hxi digital
Redesigning consulting
Using Design Thinking to develop a new service for a Sustainability Consulting firm. We helped the hxi to step into the shoes of their B2B customers and create a more relevant and future-focused approach to working with their clients.
O2
Changing the game with a breath of fresh air
Breathing fresh air into a commodotised category by building greater emotional engagement and relevance across the entire customer experience.
Brad, Lisa and Bastian worked on O2’s brand positioning and service portfolio, and helped O2 translate it across naming, identity, physical and digital experience, communication strategy.
Peter Holmes -
Global brand Director - O2
"Brad has an innate ability to simplify the complex. His approach helped us
engage our teams across Europe in a way that was right for them and
their market, and aligned to where O2 was heading as a brand."
Global Brand Director
O2
Peter Holmes
Yunar
Cheering up ordinary banking
More than just a new product for Deutsche Bank, it’s a whole new way of thinking about money: a digital wallet, designed for the way we live now.
Bastian worked on brand positioning, identity, value proposition, digital experience, social and employer campaign.
Audi
Humanising communications
Developing a game changing comms approach, shifting from functional to emotional benefits and experiences.
Andreas worked on communication strategy as well as new product positionings and launches.
