Launch a brand,
not a product
With 62% of consumers*
wanting companies to stand up for the issues they are passionate about, it’s never been more important to stand for something bigger than product alone.
Founders have ground-breaking ideas, cutting-edge technology and wizardry for new products and services.
But they often struggle to codify their insight and passion into a clear reason for being.
Stand up to stand out
Emotionally connect to customers
Maximise the potential of your ideas
Accelerate your business performance
"To achieve breakthrough success, clarifying a clear purpose – the why you do what you do – has never been more important for start-ups."
A clear business case for purpose
Purpose-led brands create more relevant experiences and build more resilient customer relationships. That leads to stronger sales and increased customer lifetime value. Purpose also bolsters confidence in a brand and business. And what is investment all about if not the belief in future success?
A clear sense of self and reason for being as a business is essential to stand out in today’s abundance and complexity. It’s the inner compass that aligns an organisation and creates the focus on where to build the dream.
A Tribe Called Humans can help you translate
your passion into purpose
Your business is fast and demands clear results-driven outcomes to increase value. Which is why at A Tribe Called Humans we’ve blended methodologies from human-centred design, design sprints and agile working with a focus to maximise impact.
We run effective and efficient sprint sessions with your portfolio companies to turn their big ideas into human-centred brands.
And we always make it an engaging, learning journey for everyone involved.
How we can help:
We can also provide 1-1 consultancy with our team of experts to help shape and build on ideas within a broad area of expertise. The Tribe is an experienced collective of experts including Brand Strategy, Innovation, Customer Experience, Change Management, Design, Psychology, Consumer Research, Science & Education and VCs.
Guide price is €99 per hour.
How investing in your brand can help accelerate your growth
and provide sustainable momentum
Low barriers to competition
Fans & Advocats
High barriers to competition
Tangible and intangible assets
Higher customer appeal and greater sales
Higher investor appeal
Long term loyalty
Higher CLTV and lower cost of acquisition
Stronger competitive advantage
Higher market value and earning multiples (revenue and payouts)
3 Day Brand Sprint with a consulting start-up
"It was a great performance of ATCH by guiding us through the process and providing the tools. It's incredible to experience what you can achieve by working focused for 3 days.“
Senior Consultant, hxi digital