What for me is better business?

Better business is holistic, data-driven and based on (human & digital) empathy.​

When do I feel most human?

When I’m feeling curiosity.

Katharina Klug

Professor, Researcher, Author

Katharina is curious about marketing & research topics touching conversational communication and affective computing as well as new consumer lifestyles, innovative retail and circular fashion. As a marketing expert, she focuses on digital & fashion issues by creating and evaluating campaigns and touchpoint strategies.

What am I passionate about?

Learning, reading, writing, (re)searching! In a nutshell: connecting with people and issues.

Other Tribe members