Professor, Researcher, Author
Katharina is curious about marketing & research topics touching conversational communication and affective computing as well as new consumer lifestyles, innovative retail and circular fashion. As a marketing expert, she focuses on digital & fashion issues by creating and evaluating campaigns and touchpoint strategies.
What for me is better business?
Better business is holistic, data-driven and based on (human & digital) empathy.
When do I feel most human?
When I’m feeling curiosity.
What am I passionate about?
Learning, reading, writing, (re)searching! In a nutshell: connecting with people and issues.
Other Tribe members